Prompts

AI prompts for customer service that sound human

Every prompt below is designed to produce output you can genuinely use. Type your business details and they'll all update to fit.

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Customer complaint response

What most people type
Write a response to a customer complaint
What actually works
A customer of Riverside Bakery has complained that their order arrived late. We're an artisan bakery in Conwy. Write a response that: (1) acknowledges their frustration genuinely, (2) explains what happened without making excuses, (3) offers a specific, meaningful resolution (not just a discount), (4) invites them back. Keep it warm and human. Under 150 words.
What you'll get back Thanks for getting in touch, and I'm genuinely sorry your order came late. We had a delivery hiccup that morning and I should have updated you sooner. That's on us. I'd like to send you a fresh batch of your favourites on us next week, and I'll personally make sure it arrives when you need it. Delays like this aren't how we like to work. Can we try again?

Creating FAQs from customer questions

What most people type
Write FAQs for my business
What actually works
You're creating a FAQ page for Riverside Bakery, an artisan bakery in Conwy. Take these customer questions and turn them into clear, helpful FAQ answers: "How far in advance should I order?", "Do you offer wholesale?", "Can you accommodate dietary requirements?", "What's your return policy on baked goods?". Each answer should be 1-2 sentences, warm and practical. Format as Q&A pairs.
What you'll get back Q: How far in advance should I order? For standard orders, a week's notice is great. If you need something urgent, call us and we'll do our best to fit it in.

Q: Do you offer wholesale? We do supply local cafes and delis. Drop us a message with what you need and we'll work something out.

Replying to positive Google reviews

What most people type
Write a reply to a positive review
What actually works
A customer left a 5-star review of Riverside Bakery saying they loved the sourdough and the friendly staff. We're an artisan bakery in Conwy. Write a warm, genuine reply that thanks them by name (use "Sarah" as an example), mentions something specific from their review, and invites them back. Keep it short and human, not corporate. Max 80 words.

Replying to negative Google reviews

What most people type
Write a reply to a bad review
What actually works
A customer left a 2-star review of Riverside Bakery complaining that a special order didn't match what they asked for. We're an artisan bakery in Conwy. Write a professional, non-defensive response that: (1) apologises specifically, (2) explains what you'll do differently, (3) offers to make it right. Keep it short and genuine. Don't argue. Max 100 words.

Explaining refund/return policy

What most people type
Write a refund policy email
What actually works
Write a friendly email from Riverside Bakery explaining our refund policy to a customer who's asking about it. Our policy: fresh baked goods can't be returned, but if there's genuinely something wrong (stale, wrong item, damaged), we'll replace it free or offer a refund. We're an artisan bakery in Conwy. Make it warm, clear, and not legalistic. Show we trust our customers.

Escalation email to supplier

What most people type
Write an email chasing up a late order
What actually works
Write a professional but firm follow-up email to a supplier about a delayed flour order for Riverside Bakery. We ordered two weeks ago, it was meant to arrive last week, and we still don't have it. This is affecting our ability to fill customer orders. The tone should be: we value the relationship, we're not angry, but we need this resolved today. Include a request for: (1) tracking info, (2) replacement delivery date, (3) compensation for the delay. Keep it under 120 words.

Welcome email for new customers

What most people type
Write a welcome email for new customers
What actually works
Write a warm welcome email for a new customer of Riverside Bakery, an artisan bakery in Conwy. Include: (1) genuine thanks for their first order, (2) a quick story about what makes us different, (3) invite them to try something else next time, (4) make them feel part of something, not just a customer. Tone: warm, genuine, like a real person. Under 150 words. No stock phrases.

Out-of-stock notification

What most people type
Write a message telling a customer something's out of stock
What actually works
A customer has ordered a specific item from Riverside Bakery (our chia seeded sourdough) but it's unexpectedly out of stock today. We're an artisan bakery in Conwy. Write an email that: (1) apologises and explains why (we sold out), (2) offers them a specific alternative or discount, (3) makes them feel good about ordering again. Keep it short and warm. Max 100 words.

Service recovery email after a mistake

What most people type
Write an apology email
What actually works
Write a service recovery email from Riverside Bakery to a loyal customer who's had a bad experience (mixed up order, cold delivery, etc.). We're an artisan bakery in Conwy. This is someone we want to keep, so make it count: (1) specific apology (not generic), (2) show you understand what went wrong, (3) meaningful recovery (replacement, discount, something thoughtful), (4) action taken to prevent it happening again. Under 150 words. Sound human.

How to use these prompts

These prompts work in any AI tool. Here's how to get the best results from the two most popular ones.

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In ChatGPT

  1. Open chat.openai.com and start a new conversation
  2. Copy any prompt above and paste it in
  3. For better results, start by telling ChatGPT about your business, your name, what you do, where you're based, and who your customers are
  4. ChatGPT works well for quick first drafts and fast iterations
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In Claude

  1. Open claude.ai and start a new conversation
  2. Paste the prompt, Claude handles longer, more detailed prompts particularly well
  3. Use the Projects feature to save your business context so you don't have to repeat yourself every time
  4. Claude tends to produce more natural, less "AI-sounding" copy
The real difference isn't the tool. These prompts work anywhere. What changes everything is whether the AI actually knows your business, your customers, your tone of voice, what you sell. That's what turns generic output into something you'd actually use. Learn how to set up your AI context โ†’

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