Prompts

AI prompts for sales teams that actually close deals

Every prompt below is designed to produce output you can genuinely use, not generic filler. Type your business details and they'll all update to fit.

Personalise:

Cold outreach email

What most people type
Write a cold email for my business
What actually works
Write a cold email from Riverside Bakery, an artisan bakery in Conwy, to potential wholesale or catering clients. The email should: mention one specific thing about their business (their recent opening, social media post, or event), explain what we do in one sentence, and include one sentence about why we think we'd be a good fit. Keep it under 75 words. Tone: warm, genuine, no jargon. Include placeholder for their name and specific company detail.
What you'll get back Hi [Name], I noticed [Company] just opened/launched [specific detail]. We make fresh artisan bread and pastries in Conwy that go really well with café and catering operations. We work with other local businesses who value quality and relationships over volume. Worth a 10-minute conversation? Best, Riverside Bakery

Call preparation brief

What most people type
Help me prepare for a sales call
What actually works
I'm calling [prospect name] at [company name] next Tuesday about wholesale supply. I work for Riverside Bakery, an artisan bakery in Conwy. Create a one-page call brief that includes: (1) three things to research about their business beforehand, (2) my three strongest selling points relevant to them, (3) three questions to ask about their current bread supplier and needs, (4) one clear next step I should suggest, (5) two objections they might raise and how to handle them.
What you'll get back Research: Their supplier contracts, customer traffic patterns, current menu. Your points: Welsh grain sourcing, same-day delivery, wholesale pricing with volume discounts. Questions: How often do they reorder? What's their biggest pain point? Would they consider a trial? Next step: Offer a free taste delivery. Objections: Price too high → compare per-item cost; already have supplier → explain differentiation.

Proposal introduction

What most people type
Write a proposal for my business
What actually works
Write the opening section of a proposal from Riverside Bakery to [prospect company name]. The section should: (1) reference our conversation from [date/topic], (2) briefly restate their challenge (in their words, not ours), (3) explain our approach in three bullet points, (4) mention one specific success story or result we've delivered to a similar client, (5) end with confidence but not pressure. Keep it to 250 words. Tone: solution-focused, warm, professional.

Follow-up email after meeting

What most people type
Write a follow-up email after a sales meeting
What actually works
Write a follow-up email from Riverside Bakery to [prospect name] 24 hours after our meeting. Include: (1) one specific thing they said that resonated with us, (2) a quick recap of what we committed to and by when, (3) one thing we learned about their business that impressed us, (4) a clear next step with a specific date, (5) permission for them to move slow or say no. Under 150 words. Tone: genuine warmth, no pressure, human.

Objection handling

What most people type
How do I handle objections in sales
What actually works
I work for Riverside Bakery, an artisan bakery in Conwy. Create a cheat sheet for the five most common objections I hear from potential clients. For each objection, write: (1) what it usually means underneath, (2) one question to ask before responding, (3) a three-sentence response that validates their concern and reframes it, (4) one follow-up question that moves the conversation forward.

LinkedIn connection message

What most people type
Write a LinkedIn message for B2B sales
What actually works
Write a LinkedIn connection message from Riverside Bakery to a potential wholesale client. The message should: (1) mention something specific from their profile or company (recent post, new role, company news), (2) briefly state who we are in one line, (3) mention one genuine reason we think we should know each other, (4) end with a soft ask to grab coffee or chat. Under 50 words. No sales pitch. Tone: genuine and conversational.

Sales meeting agenda

What most people type
Create an agenda for a sales meeting
What actually works
Design a 30-minute sales meeting agenda for Riverside Bakery meeting with [prospect company name] for the first time. Include: (1) time breakdown for each section, (2) specific open questions I should ask in the first 5 minutes, (3) the one key value I'm trying to communicate, (4) a demo or sample moment that shows our quality, (5) a clear ask or next step with timeline, (6) buffer time for their questions. Make it conversational, not formal.

Quote cover email

What most people type
Write an email to send a quote
What actually works
Write a short email from Riverside Bakery to send a quote to [prospect name] at [company]. The email should: (1) reference our recent conversation, (2) remind them what problem this solves for them, (3) highlight one line item or benefit that matters most to them, (4) set a clear deadline for the quote, (5) invite one specific question they might have, (6) make it easy for them to say yes or ask questions. Under 100 words. Tone: straightforward, professional warmth.

Win/loss analysis

What most people type
Analyse why I won or lost a deal
What actually works
I work for Riverside Bakery. I just [won / lost] a deal with [company name]. Here are the details: [describe what happened, timeline, any key conversations]. Help me analyse this by: (1) identifying the key moment where things went well or went wrong, (2) listing three things we did right or could improve, (3) spotting any patterns I should watch for next time, (4) suggesting one change to how we approach similar prospects in the future. Keep the analysis practical, not just theory.

Referral request

What most people type
Write an email asking for referrals
What actually works
Write an email from Riverside Bakery to [happy customer name] asking for referrals. The email should: (1) genuinely thank them for being a great client, with one specific example, (2) describe the type of business or person we're looking to work with, (3) explain why a referral from them would be valuable, (4) make it easy by offering to write an intro email they can forward, (5) leave zero guilt if they can't think of anyone. Under 120 words. Warm, grateful tone.

CRM note template

What most people type
Write a CRM note for a deal
What actually works
Create a CRM note template for Riverside Bakery sales team. The template should prompt for: (1) what was discussed in clear, honest language, (2) what they're deciding about or concerned about, (3) what we said we'd do next and by when, (4) what they need to do next, (5) one thing to remember about this person or company for next time, (6) confidence level of closing and why. Keep notes short but specific enough that anyone on the team could follow up informed.

How to use these prompts

These prompts work in any AI tool. Here's how to get the best results from the two most popular ones.

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In ChatGPT

  1. Open chat.openai.com and start a new conversation
  2. Copy any prompt above and paste it in
  3. For better results, start by telling ChatGPT about your business, your name, what you do, where you're based, and who your customers are
  4. ChatGPT works well for quick first drafts and fast iterations

In Claude

  1. Open claude.ai and start a new conversation
  2. Paste the prompt, Claude handles longer, more detailed prompts particularly well
  3. Use the Projects feature to save your business context so you don't have to repeat yourself every time
  4. Claude tends to produce more natural, less "AI-sounding" copy
The real difference isn't the tool. These prompts work anywhere. What changes everything is whether the AI actually knows your business, your customers, your tone of voice, what you sell. That's what turns generic output into something you'd actually use. Learn how to set up your AI context →

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