Most companies try AI and get something that sounds like it was written by a polite stranger. Imprint fixes that. In one week, you'll have a ready-to-use context system that makes AI genuinely sound like your business.
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Here's what happens when you give AI real context about your business, instead of starting from a blank page every time.
"Dear Applicant, Thank you for your interest in the position. We have reviewed your application and would like to invite you for an interview at your earliest convenience. Please let us know your availability. Kind regards, The Recruitment Team"
"Hi Sarah, Really enjoyed reading through your application, especially the work you did on the Riverside project. I'd genuinely love to have a proper chat about the role. Do you have 20 minutes this week for a quick call? Happy to work around your schedule. Cheers, Dan"
"This stunning 3-bedroom semi-detached property offers modern living at its finest. Boasting an open-plan kitchen/diner, spacious reception room, and beautifully maintained garden, this home is perfect for families seeking a move-in ready property."
"Three beds, proper garden, and a kitchen you'll actually want to cook in. The current owners opened up the back of the house a couple of years ago, so the living space runs straight through to the garden. Whitchurch, walking distance to the school. This one won't be around long."
The reason AI sounds generic when you use it isn't because the technology is bad. It's because the AI knows nothing about your business, your customers, your tone, or how you actually work.
Every time someone on your team opens ChatGPT or Claude and starts from scratch, they're asking a very capable tool to guess. And the guesses sound like everyone else's guesses, because without context, that's all AI can do.
The companies getting real value from AI aren't using better tools. They've figured out how to give AI the right context. That's what Imprint does for you, without needing any technical knowledge to set it up or use it.
You could technically figure this out yourself. But in practice, most people try once, get a robotic result, and quietly stop using AI altogether. That one bad experience costs more than you'd think, because it closes the door on a tool that could genuinely save you hours every week.
Takes about 20 to 30 minutes. Covers how you talk to customers, what your business values, who you're trying to reach, and what you actually want AI to help with. No jargon, no technical knowledge needed.
Upload 5 to 10 examples of how your business actually communicates. Emails you've sent to clients, social posts, a proposal, a listing, whatever best shows how you sound when you're being yourself.
I analyse everything you've shared and build a structured context file that captures your brand voice, your knowledge, and your way of working. It's designed to plug straight into the AI tools you're already using.
Your Imprint arrives with your context file, three before-and-after examples showing the difference, and a plain English guide on how to use it in ChatGPT, Claude, or whatever you prefer.
Your business identity, tone, values, and key knowledge, structured so AI can use it. Copy and paste it into any AI tool's custom instructions or system prompt.
Three side-by-side comparisons showing what AI produces without your context versus with it. Using your real workflows, not generic demos.
Five ready-made prompts tailored to your most common tasks. Just open AI, paste your context, and use them straight away.
Step-by-step instructions for getting your context file into ChatGPT, Claude, or whichever tools you use. Written for humans, not developers.
You've tried AI and it sounded nothing like your business. Or you haven't started yet because it all feels a bit overwhelming and you're not sure where to begin. Either way, you know there's something useful here, you just need someone to set it up properly.
This works best for businesses that are customer-facing, care about how they come across, and don't have a technical team to figure this stuff out themselves.
Everything in an Imprint is built using tools you already have access to. There's no secret technology here. You could sit down, work through your brand voice, structure a context file, test it, refine it, and get to roughly the same place.
It would probably take a director three to four hours to do it properly. Maybe longer if you're not sure what a context file should actually look like, or which details matter and which ones AI just ignores. At a director's typical hourly rate, that's somewhere between £300 and £600 worth of your time, and you'd still be guessing at the structure.
The real cost isn't even the hours. It's that most people start, get halfway through, and never finish. Then AI stays in the "we tried it but it didn't really work for us" box, which is a much more expensive outcome than any of the prices below.
Imprint exists because the gap between knowing AI could help and actually getting it to work like you need it to is smaller than people think. It just needs someone to close it for you properly, once.
One-time project fees. You keep the files forever, use them as much as you like. No subscription, no recurring costs, no lock-in. Less than the cost of a half-day of most directors' time.
Make AI sound like your business. A complete context system built from how your company actually communicates.
Make AI match your personal voice. A context file built from how you actually write and communicate.
Everything in the Company Imprint, plus a personal context file for you (or a director) so AI matches your individual voice too.
Need additional director imprints? £147 each when bundled with a Company + Director package. Get in touch
If you find Imprint useful and want to go deeper, I also offer a full Context Architecture service where I spend time inside your business, talk to your team, and build a comprehensive AI system across all your workflows. Find out more
Complete one brief, share a few examples, and in five working days you'll have AI that actually sounds like your business. No learning curve, no technical setup, no ongoing costs.
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